How do view counts work on reels?

Each reel shows a view count, marked by an eye icon. A view is counted when someone watches your video in the feed.

Good to know:

  • The counter may take a short moment to update.
  • Views reflect the video's popularity, not the number of buyers: a view doesn't mean a sale.
  • A reel with a strong opening gets more complete views.

To turn views into contacts, attach an item for sale to your reel via Sell and invite people to message you in Messages.

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