To make your reel look its best, keep these pointers in mind:
- Length: up to 60 seconds. Short videos (10 to 30 s) are the ones most often watched to the end.
- Orientation: hold the phone vertically. A horizontal video will show bars or be cropped.
- Lighting: film in daylight when you can, avoiding backlight.
- Stability: rest the phone or move slowly to avoid a shaky image.
The video is automatically optimised on your device before uploading, which shrinks its size without visibly hurting quality and makes posting faster, even on mobile data.
Show the essentials in the first few seconds: in a scrolling feed, the opening frame decides whether people stop.