Both options boost your ad's visibility, but at different levels.
- Spotlight: your ad moves to the top of results and gets highlighted styling. It's ideal for a first affordable push.
- Premium: maximum visibility. Your ad appears right at the top, ahead of Spotlight ads, with the best exposure on the pages buyers browse.
In short: Premium ranks above Spotlight, and Spotlight ranks above free ads. Choose Premium for high-value items or urgent sales, and Spotlight for a lighter nudge.
Both options only affect your ad. They never impact other users' ads.