The law requires a professional to be identifiable and to inform the consumer clearly before purchase. Your ads and profile must make it clear who buyers are dealing with.
Make sure the following is available:
- your identity / legal name and your professional status;
- your contact details (at least one reliable channel, such as the chat or a phone number);
- your business identification number where required;
- the product's key features, its price including tax, and the applicable warranties.
This information reassures buyers and meets your legal obligations. It complements the details in our legal pages: terms of sale and privacy.
Compliance is the professional seller's responsibility. When in doubt, have your ads checked by your usual adviser.